Updated: Wednesday, 13 Feb 2013, 8:15 AM EST
Published : Wednesday, 13 Feb 2013, 8:10 AM EST
HAMPSHIRE, United Kingdom (CNN) - If you have nearly $10,000 to spare then what may be the ultimate smartphone could be yours.
Vertu unveiled its Vertu Ti luxury smartphone this week.
It has a sapphire-crystal screen which the company says is virtually scratch-proof, along with a titanium casing.
It also has a concierge available at the touch of a button.
And in a sign of separation from its former parent, Nokia, Vertu chose Android for the operating system, rather than Windows, which Nokia uses.
The starting price is $9,600. Design options can push the price up to nearly $20,000.